globeandmail.com – Free At Last

I noticed this on the weekend, but I think its worth sharing. The Globe and Mail has in their words, taken the locks off. And its about damn time. I had a Saturday subscription and the delivery was so dodgy that I ended up canceling and can never seem to pick one up unless its [...]

IABC-BC Social Media Strategic Interest Group

Last night a small group of IABC BC members braved a cold rainy Vancouver night to get together at the Yaletown Brew Pub to talk about how social media is impact is impacting us as communicators, what tools we are currently using, what’s working, what’s not and shared some great ideas. It was a great [...]

Awesome Kokanee Social Media Campaign

The Ranger Live or Die campaign first caught my attention in a Kokanee beer ad. People are encourage to help save the Kokanee Ranger or kill him off. I’ve hated him for years so I immediately joined the die campaign. I really like that they have tied in traditional media, Facebook, video, etc. I also [...]

Professional Sports Ingoring The Blogosphere At Their Peril?

I enjoy my sports. I play volleyball, tennis and softball. Whenever I am in a city with a Major League Baseball team I try to get to a game. The picture is of me at Safeco Field in Seattle after catching a foul ball at a Mariners game. I have been to a few Canucks [...]

Having My Logo On Your Stuff Doesn’t Help Me Build My Brand

Managing sponsorships has to be one of my least favourite tasks as a marketer. I seriously question the value of giving money, product and even sometimes lending credibility to an event, charity or person. Sometimes its very difficult to turn them down because you know what they are doing is really good work but business [...]

The Camera Is Always On

Facebook Fatigue

I’m starting to feel like Facebook is so five minutes ago. It was really cool at first and I honestly was very addicted at one point but I am actually finding it to be kinda lame lately. I have to admit that I did suffer from application overload for a while. There were just so [...]

Social Media Marketing And Me

Last night I attended a Social Media Marketing workshop that was put on by Vancouver’s High-Tech Communicators’ Exchange. The presenters were Kris Krug of Raincity Studios and Rob Cottingham of Social Signal. As someone who is really just dipping his toe in social media marketing I found it a very interesting presentation. Some of what [...]

Back From The Desert

Las Vegas is one of those places I can only take in small doses. Just got back from 6 days of working a tradeshow and enjoying the attractions. The highlights for me was soft-launching OutThere, the corporate blog I’ve been working on and writing the first few posts. Working for a manufacturer that doesn’t have [...]

Live Nostalgia

Watching some of the Live Earth concert on the weekend brought back lots of memories of being at Live Aid in 1985. Especially when they were talking about Madonna playing there. I was just days away from turning 19 and a friend called an mentioned another friend of his was selling off the last two [...]